This Diwali, Reliance Jewels lit up the festive season with its latest collection. Bollywood icon Raveena Tandon and her daughter Rasha Thadani have made their brand debut together as the first-ever brand ambassadors. The mother-daughter duo perfectly embodied the fusion of legacy and modern style. Their collaboration celebrated how jewellery connected generations by honouring tradition while embracing contemporary flair.
Speaking on the launch, Gayatri Yadav, Group CMO, Reliance Industries Ltd, said: “We Indians have always shared a deep emotional bond with gold – it marks our traditions, milestones, and sense of identity. Yet, as styles evolve, many pieces no longer match our self-expression. Our New Diwali Collection celebrates this evolution by blending timeless traditions with contemporary tastes. With Raveena Tandon and her daughter Rasha as the faces of this campaign, we connect with two generations of consumers, inspiring families to refresh their jewellery wardrobes with designs that honour heritage while embracing modern style.”The collection itself is a masterclass in festive elegance. Drawing inspiration from Diwali motifs like Laxmi symbols, rangoli patterns, lanterns, diyas, marigolds, lotus florals, and peacocks, each piece sparkled in gold and diamonds. From statement earrings and chokers to long necklaces, bangles, and rings, the designs are perfect for Diwali, Dhanteras, weddings, and festive gatherings.
Raveena Tandon said, “I am delighted to begin my journey with Reliance Jewels, launching their festive collection. Festivals are about joy and togetherness, and this collection captures that beautifully—blending tradition with a modern outlook.”
