In a historic moment on Shark Tank India 4, Peyush Bansal made headlines by writing the largest cheque in the show’s history. He acquired a controlling stake in NOOE, a premium lifestyle and accessories brand. Founded by Piyush Suri and Nitika Pandey, the brand is known for its Scandinavian-inspired desk sets, minimalist designs, and commitment to sustainability.
During the episode, Piyush and Neetika asked for Rs 50 lakh in exchange for 1 per cent equity. Initially, all sharks were impressed with the pitch. However, they then got to know that the founders have just Rs 22 lakh in the bank, and debts of over Rs 1.2 crore. It was then revealed that the brand is really struggling as far as funds are concerned. At this point, Anupam Mittal suggested them to ask for more money. “Why don’t you ask for more money?” he asked. To this, Aman reacted by saying, “Aap dete nahi (As if you’d give them more).”
Following this, Anupam Mittal, Namita Thapar and Kunal Bahl walked out of the deal. However, Aman offered the founders Rs 3 crore and asked for a 50 per cent stake in their company.
At this point, Peyush also jumped in and asked for a ‘controlling stake’ of 51 per cent in the company. He also offered Rs 3 crore to the founders. Aman then revised his offer to Rs 2 crore in exchange for 30 per cent equity. However, both the pitchers refused these offers. They argued that these deals would make them mere employees in their own company. Aman then walked out of the dead.
However, Peyush Bansal revised his offer and agreed to pay Rs 5 crore in return for the controlling stake in the company. The founders agreed.
Later in a statement, Piyush Suri expressed his excitement and said, “This is not just a deal; it’s the beginning of an exciting journey. Shark Tank India has been an incredible platform for businesses like ours, enabling entrepreneurs to dream big and achieve more. Peyush’s investment marks the next chapter for NOOE, and we are thrilled to have him as a partner. With his expertise and guidance, we are confident that NOOE will reach even greater heights while inspiring countless entrepreneurs to chase their dreams.”
