The Swachhata Hi Seva Campaign 2026 has started across the country from today. The theme of this campaign is Swachhata Mein Sahbhag; Swachh Bharat, Viksit Bharat.
This year’s Swachhata Hi Seva campaign is centred around five key pillars. These pillars are: Transformation of cleanliness target units and clean public places, Swachh Paathshala: Yuva for Swachhata, Safai Mitra Suraksha Evam Samman Shivir, Jan Bhagidari for Swachhata, and Swachhata Se Samriddhi. The campaign mobilises citizen action and ownership for Swachhata, adopting a Whole of Government and Whole of Society approach, with a focus on shared responsibility, sustained cleanliness and participation across rural and urban India.
Alongside the five campaign pillars, the campaign places people and Jan Bhagidari at the centre, with additional emphasis on awareness of the Solid Waste Management Rules, 2026 and the roles and responsibilities of different stakeholders, including four-way source segregation. Sharing details of this year’s campaign, Jal Shakti Minister C R Patil said that on the occasion of world tourism day, special focus will be on cleaning of tourist sites including high footfall areas, and tourist centric beaches. On 1st October, simultaneous voluntary shramdaan and cleanliness drives across the country will be held under Ek Din, Ek Ghanta and Ek Saath.
