Electric carmaker Tesla has entered India’s esports arena for the first time, partnering with NODWIN Gaming to spotlight the redesigned Model Y at the Battlegrounds Mobile India Masters Series (BGMS) Season 4 Grand Finals.
The Grand Finals of BGMS Season 4 will be held from September 12 to 14 bringing together top 16 teams in the country to compete in a high-octane LAN Final.
Akshat Rathee, co-founder and managing director of NODWIN Gaming said: “At NODWIN Gaming, every season of BGMS is about pushing boundaries, and this year we’re proud to have Tesla join the journey. Their association reflects how esports in India has grown into a mainstream cultural and commercial platform that forward-looking brands want to engage with.”
Rathee said the company is shaping how global brands and gaming communities connect in India and beyond. “Collaborations like this show what’s possible when innovation and culture come together,” he added.
Tesla’s display comes just months after it set up experience centres in Mumbai’s BKC and Delhi’s Worldmark Aerocity, signalling the brand’s growing focus on the Indian market.
Both companies highlight the collaboration as a meeting of innovation and culture.
NODWIN Gaming is India’s leading media production and entertainment company focused on the esports and gaming industry.
